Green Business Strategy For The Processed Seaweed MSMEs (Case Study At Tarakan City Coastal)

The issue of green business is a small part big that actually has hit the headlines economic growth in future, namely sustainability business. MSME (Micro, Small and Medium Enterprises) sector an important role to make it happen. development MSMEs one efforts potential coastal communities. Micro Enterprises (MSMEs) activities have realizing issue. object this research analyze strategic planning developing sustainable through financial analysis SWOT analysis. feasibility analyzed using cost-benefit (CBA). CBA consist Net Present Value (NPV), Internal Rate Return (IRR) Benefit Cost Ratio (BCR). results show feasible profitable, NPV Idr.133,813,050, IRR value equal 2.417, or bigger than prevailing bank interest 13%, B/C 3.29, BEP 38 packs per month PBP 4 months. right strategy used by processing seaweed rapid utilizing existing strengths opportunities. Strategies can be done increasing cooperation between actors product diversification.